Sprouting community and engagement.

Discover how one of London's top food brands cultivated a personal journey for each of their customers.

Atis has been revolutionizing the London food scene since its inception, with a focus on fresh, plant-powered meals that cater to diverse dietary preferences. Their menu features a variety of bold and nutritious dishes, like the Cashew Crunch Plate and the Jalapeño Taco Bowl, emphasizing customization and fresh ingredients. Despite the popularity of their physical locations, Atis recognized the need to enhance their digital engagement to better reflect their vibrant and health-focused brand identity.

Atis thrived in creating a dynamic in-store atmosphere where customers could enjoy personalized, health-conscious meals. However, translating this personalized dining experience beyond their locations was a challenge. Atis wanted to ensure that their interactions were as engaging and customized as the experience customers received in their restaurants, particularly as they looked to expand their reach and adapt to a growing preference for online interactions and ordering.

The Challenge: Cultivating Community at Scale

Seeding Personalized Marketing Campaigns

Using Leat’s advanced customer segmentation tools, Atis developed targeted email marketing campaigns that shared nutritional tips, highlighted seasonal ingredients, and offered customized meal suggestions based on individual dietary preferences and past orders. This approach helped mirror the personal touch that Atis is known for, directly in their customers' inboxes.

Harvesting Customer Loyalty with Tailored Rewards

Leat’s loyalty program capabilities allowed Atis to introduce a rewards system that not only incentivized repeat business but also celebrated customers' commitment to health and wellness. Rewards were customized, such as discounts on favorite ingredients or complimentary add-ons that customers frequently chose, making each reward feel personal and thoughtful.

Cultivating Insights from Customer Feedback

Integrating feedback mechanisms through Leat allowed Atis to continuously refine their digital menu and service offerings. Customer feedback collected via online surveys and interactive content helped Atis understand preferences and trends, which informed menu developments and marketing strategies, ensuring they stayed aligned with customer desires and health trends.

The Results: Enhanced Engagement and Satisfaction

Robust Engagement

The personalized marketing efforts led to a significant increase in engagement both in-store and online. Customers appreciated the tailored communications and felt a deeper connection with the Atis brand, leading to increased online orders and participation in their digital community.

Elevated Customer Experience

Feedback-driven menu adjustments and the ability to customize orders online enhanced the overall customer experience. Patrons felt their dietary preferences were better catered to, and the responsive adjustments to menus and services boosted customer satisfaction.

Strengthened Loyalty and Retention

The customized loyalty rewards fostered a strong sense of community and brand loyalty. Customers were more likely to return knowing that their choices were recognized and rewarded, aligning with their personal health and wellness goals.

Conclusion

Atis's integration of Leat’s software solutions transformed their approach to digital customer engagement, bringing their brand promise of fresh, customizable, and health-focused dining into the digital age. By aligning their online strategies with their core brand values, Atis not only met but exceeded customer expectations, securing their place as a leader in health-conscious dining both offline and online. This strategic digital enhancement has positioned Atis to continue growing while maintaining the essence of their brand in every customer interaction.

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