Crafting culinary connection across continents.

Old Chang Kee, a beloved Singaporean food brand, has captured the hearts of many with its signature curry puffs and diverse range of Singaporean delicacies. From its humble beginnings in a street stall in 1956 to its current status as an international sensation, Old Chang Kee has expanded across countries, including a strong presence in the UK. Their journey highlights their commitment to quality, tradition, and customer engagement.

The Challenge: Enhancing Customer Loyalty and Engagement

Creating "The Curry Puff Club"

To foster a stronger connection with their customers, Old Chang Kee launched "The Curry Puff Club." This loyalty program rewards customers for their engagement with the brand. Upon signing up, each member receives a free curry puff, a gesture that not only delights new members but also encourages them to become regular patrons. The loyalty program is designed to make customers feel valued and appreciated, thereby enhancing their overall experience with the brand.

Personalized Marketing Through Data Analysis

Old Chang Kee leverages Leat’s powerful CRM tools to analyze customer data and create personalized marketing campaigns. By understanding individual preferences and purchase histories, they can tailor promotions and communications to resonate deeply with their audience. Whether it's an exclusive offer on a customer's favorite dish or an invitation to a special event, these data-driven insights ensure that every interaction is relevant and engaging.

At-Home Cooking Kits and Catering Services

Expanding their reach beyond traditional dining, Old Chang Kee offers at-home cooking kits and catering services. These options allow customers to enjoy their favorite Singaporean dishes in the comfort of their homes or at special events. The cooking kits come with all the necessary ingredients and instructions, making it easy for customers to recreate the authentic flavors of Old Chang Kee at home. Catering services provide a more personalized and convenient option for events, ensuring that Old Chang Kee’s delicious offerings are accessible in various settings.

Effortless Order and Delivery Systems

Old Chang Kee has also streamlined its ordering and delivery processes to enhance customer convenience. Customers can easily order hot food, meal kits, and catering services through their online platform. This system ensures a smooth and efficient experience, whether customers are dining in, taking out, or hosting an event. The focus on convenience and quality helps Old Chang Kee maintain high customer satisfaction and loyalty.

The Results: Building a Loyal Community of Food Lovers

Increased Customer Loyalty

The Curry Puff Club has significantly boosted customer retention rates. By rewarding customers with free curry puffs and exclusive offers, Old Chang Kee has created a loyal community of food enthusiasts who regularly engage with the brand.

Enhanced Customer Engagement

Personalized marketing campaigns and the convenience of at-home cooking kits and catering services have increased customer engagement. Customers appreciate the tailored communications and the variety of ways they can enjoy Old Chang Kee’s offerings, making them feel connected and valued.

Wider Reach and Convenience

The streamlined ordering and delivery systems have expanded Old Chang Kee’s reach, making their delicious food accessible to a broader audience. The ease of ordering and the availability of at-home options ensure that customers can enjoy their favorite dishes whenever and wherever they choose.

Conclusion: A Recipe for Success

Old Chang Kee’s strategic use of Leat’s digital solutions has revolutionized their approach to customer engagement. By offering a rewarding loyalty program, leveraging data for personalized marketing, and providing convenient at-home and catering options, Old Chang Kee continues to delight and retain its customers. Their commitment to quality, tradition, and innovation ensures that they remain a beloved brand in the international culinary landscape.