Loyalty driven by purpose

London-based EXALT Supplements has built a reputation for blending performance nutrition with high-quality, raw ingredients. From ready-to-drink protein smoothies to juice cleanses and curated wellness plans, EXALT’s mission is clear: to help customers feel and perform their best.

But great products are only part of the equation. With a loyal customer base and growing brand awareness, EXALT saw an opportunity to strengthen the relationship with its community ~ not just through quality, but through connection.

The Challenge: Turning One-Time Purchases into Ongoing Relationships

A Lifestyle Brand with Loyal Fans ~ but No Loyalty Structure

EXALT is a brand built on values. Clean ingredients, sustainable thinking, and a clear sense of purpose have earned them a dedicated following of customers who truly believe in what they do. But despite the organic loyalty, there was no real system in place to reward returning customers or deepen those relationships beyond the transaction. It was a missed opportunity to nurture the community that already existed.

Growing Expectations from a Digital-First Customer

As the brand grew, so did customer expectations. Today’s wellness consumer is digitally savvy—and expects more from their favourite brands than just great products. They want to feel seen, valued, and part of something. EXALT knew that to keep up with the pace of modern customer experience, they needed a platform that would allow them to speak more directly—and more personally ~ to their audience.

Loyalty That Feels Like More Than Just Points

The challenge wasn’t just adding a points program ~ it was about doing it in a way that felt natural to EXALT’s values. It had to feel earned, relevant, and integrated into the lifestyle the brand represents. The team was clear: if they were going to launch loyalty, it had to be thoughtful, flexible, and designed with their customers’ journey in mind.

The Results: Community, Not Just Customers

A Purpose-Driven Rewards Program

Working with Leat, EXALT rolled out a loyalty program that goes far beyond the basics. Customers now earn points for engaging in ways that feel meaningful ~ whether it’s placing an order, writing a review, following on social media, or referring a friend. These points can be redeemed for money off future purchases, but more importantly, they give customers a reason to stay connected and come back.

What’s worked especially well is how intuitive it feels ~ customers don’t need to learn a new system or jump through hoops. It’s seamlessly built into the brand experience, reflecting the same care and simplicity that EXALT brings to its product design.

Turning Advocates into Ambassadors

Leat’s built-in referral tools gave EXALT the tools to launch a "Refer a Friend" program that feels as genuine as the brand itself. Loyal customers are now rewarded for inviting others into the community, which has helped EXALT grow its audience in an authentic, cost-effective way.

It’s a simple mechanism ~ but the results speak volumes. Instead of pouring money into paid acquisition, EXALT is fuelling growth through its own customers, many of whom were already referring friends organically.

Smarter Segmentation = Smarter Communication

With Leat’s CRM powering the backend, EXALT has been able to better understand their customers’ behaviours, preferences, and patterns. That insight now fuels targeted email campaigns that feel far more relevant and personal ~ whether it’s a product recommendation post-cleanse, a reminder to restock, or a thank-you message after a milestone purchase.

The result? Open rates are up. Engagement is up. And customers feel like EXALT gets them.

Conclusion

EXALT has always believed that long-term health isn’t built on quick fixes ~ and the same goes for customer loyalty. By partnering with Leat, they’ve created a rewards experience that feels thoughtful, meaningful, and completely on-brand.

With deeper insights, seamless engagement tools, and a loyalty program that reflects their mission, EXALT hasn’t just grown its customer base ~ it’s built a thriving community around wellness, connection, and purpose.